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That said, several startups have tried in recent years to leverage Facebook's social graph for dating, but with only mixed success.Kingfish Labs raised 0,000 in early 2012 to use Facebook for dating, but its first Facebook application, Yoke, struggled to take off and the company itself was later acquired by Buzz Feed.Then, at one point, a Facebook employee stood on stage and searched for "friends of my friends who are single and living in San Francisco." With that simple line, Facebook asserted itself as a potentially big player in the future of online dating.who share similar interests, whereas Facebook's focus was on helping you find the people you do know.
With users’ permission, “Are You Interested” and “Zoosk” plug into Facebook profiles to mine their social networks for potential partners.
"It's very similar to going to a club or a poetry reading or whatever your thing is [to meet people]," Slater says, whereas "online dating is more like going to a speed-dating event." At least in this sense, Facebook could help online dating function a little more like offline dating.
At a media event at its campus in Menlo Park, Calif., on Tuesday, Zuckerberg demonstrated how the search feature could helps its 1 billion users find people based on their interests, photos and places they’ve been.
On Ok Cupid, people curate their profiles with a scalpel." These two problems will likely limit the potential of Graph Search as a dating tool for now, but Fishman suggests this could change in the future if Facebook adds additional relationship status options like "Looking for a date," and if the social network can accrue enough real-time interest data for users from its partnerships with other websites.
"Someone is going to crack the nut of Facebook dating," Fishman says.